How to find the Best Keywords for Your Chiropractor Clinic

When it comes to discovering the absolute best keywords for your chiropractic clinic, there's an easy formula you can follow for success.

I'm Snowy from Clinic SEO +, and in this article I'll equip you with everything you need to find and implement the most profitable keywords for your practice.

When SEO is done properly it can be one of the most powerful tools to grow your business.

SEO Consultants (including myself) can charge 1-5k for well executed campaigns, but a lot of amazing results can be achieved by savvy practice owners (that's you).

Here's what make's it easy: your chiropractor clinic is located in a suburb. So the easiest way to know the number one keyword to target is to follow this formula:

Your Service [Chiropractor] + Your Suburb [eg. Double Bay] = keyword you want to rank for

So if you're a chiropractor in Double Bay, Sydney, here's the first two keywords you would want to rank for:

Chiropractor Double Bay

Double Bay Chiropractor

These keywords won't have the highest search volume, but because your business is already located in this suburb it will be very easy to rank in the number one spot for Google search.

Don't believe me? Check this out:

Even though there's only 40-ish searches per month for these keywords, ranking in the number one spot will be profitable for your business and bring in qualified leads.

You can also see from the screenshot that the Keyword Difficulty (KD%) is "non-applicable", which means it will be very easy to rank your clinic for these search terms.

Now, if you want to rank for higher volume keywords, there will be much more competition. For example, let's take a look at what happens if you attempt to rank for "Chiropractor Sydney"

"Chiropractor Sydney" has 2.4k searches per month, but it will be much more difficult to rank for this, because your website will compete with every other chiropractor in Sydney.

Let's keep using Sydney as an example and explore some keywords that might be more realistic to target, as your clinic's website will have a much greater chance of ranking.

These searches start off broad, but become more specific in terms of location and treatment.

Here's another keyword formula so you can find the easiest keywords for your chiropractor clinic to rank for, regardless of the city you're based in.

Specific Treatment + "Chiropractor" + Suburb or City = Easy Keyword to Rank for

tmj chiropractor Sydney

pregnancy chiropractor Sydney

Sports chiropractor Sydney

These keyword represent a total of 40 searches per month, and would be very easy to start ranking for with a well targeted page.

You can start to see a pattern emerge if we do the same keyword search in a different city. Let's use the Gold Coast for the next example.

The Gold Coast searches also start to get more specific by suburb, just like they did for Sydney. By getting more specific in terms of location, the Keyword Difficulty drops, making these great prospects to start targeting:

Chiropractor Robina Gold Coast

Chiropractor Miami gold Coast

Chiropractor Nerang gold Coast

What you might also notice from looking at both Sydney and the Gold Coast is the opportunity to rank for some "informational keywords". Let's take a quick look:

Bulk Billed Chiropractor + [City]

Best Chiropractor + [City]

Chiropractor Cost + [City]

A keyword like "Chiropractor Cost Sydney" presents a great opportunity to write an informational blog post explaining the average cost for chiropractor services.

If you can rank first for this term it will drive traffic to your site, improving your site's topical authority and potentially bringing in qualified leads, as you can place a "Call To Action" at the bottom of the blog.

If that's starting to make sense, let's talk about how you can create or edit pages on your clinic's website to start targeting these easy-to-rank-for keywords.

How to Create or Edit Website Pages to rank for the Best Chiropractor Keywords

So now you know how to find the best keywords, let's see how to target them. And what better way than to see who's ranking first for the keyword "Chiropractor Double Bay"?

Sydney Spine are currently ranking at the top of google with this URL: https://www.sydneyspine.com.au/chiropractor-double-bay. Let's see what they're doing right.

First off, you can see that their URL contains the exact keyword they want to rank for. This keyword is also present as their H1 heading and throughout the page.

If you want to rank for a particular keyword you should treat this as a bare minimum. For the best results you should place the keyword in the following places on your page, no exceptions:

1. In the URL of the page

2. In the H1 heading on the page

3. In the first paragraph on the page

4. In the last paragraph on the page

5. BONUS: use keyword variations in the ALT text on some images on the page

   
   

There's obviously way more to SEO than this, but it's something quick and easy that any chiropractor clinic owner can do themselves, which can have a huge effect on Google rankings.

Alas, if you're too busy to be researching and building new pages on your website, you might want to employ the services of an SEO consultant, like me.

Book a consultation today if you'd like me to conduct more detailed keyword research for your chiropractor clinic. I'll find the Best Keywords and give you a detailed roadmap on how to target them through the power of Search Engine Optimisation.